With less than a month remaining until election day, Nov. 6, the mass media are reporting that Prop 37, the California ballot initiative to label genetically engineered foods and ban the routine food industry practice of marketing GMO-tainted foods as “natural,” is likely on the road to victory.
As a growing number of commentators point out, victory for the GMO right to know forces in California will have global consequences, dramatically increasing consumer demand for organic and non-GMO foods, and dramatically decreasing market share for genetically engineered foods and crops. But now is not the time for overconfidence. Monsanto, Big Ag, and Biotech are flooding the airwaves in California with $35 million worth of misleading ads and outright lies, designed to confuse California voters.
Our two most powerful weapons are the alternative media (especially the internet and social media) and our grassroots forces on the ground, leafleting shoppers at supermarkets and contacting likely voters over the telephone. We now have 5,000 volunteers on the ground and on the phone, but we need 15,000 more to lead us to victory in these next four weeks. If you live in California, please volunteer to leaflet. If you live outside California, please volunteer for our upcoming phone bank to call registered voters in California.